SEO for Wordpress Bloggers

One of the most important part of setting up a blog is Search Engine Optimization (SEO). SEO for a WordPress blog is different than SEO for static websites, mainly because of the social nature of blogging technology. It is less about buying links or tricking inadequate search technology. SEO for WordPress blogs is more focused on the technical infrastructure of your site, and your ability to write creative articles that are noteworthy for others to read and link to. This SEO guide should be your reference point for all WordPress blogs because in here we will mention some of the tips that has been proven to work. These techniques does not require heavy investment except for few bits of your time. Don’t make this to do list a chore, you can do these trick one per day and not feel stressed out about it.

Why bother with SEO? If you want to get more exposure for your blog, Search Engine Optimization can make a huge difference. It can bring 10,000 visitors to your site compared to the 100 that you were getting. Therefore if you are thinking about getting organic traffic from search engines at no cost, implement the techniques discussed in this article to your WordPress blog and take it to the next level.

On Page SEO

On page SEO is technical aspects within your site that you can tweak to give your WordPress Blog a leverage over others when ranking for a specific keyword. These aspects can range from permalink structure, to page title, to web semantics and much more. Before you even begin promoting your site, you need to have all of these aspects taken care of in order to achieve the maximum potential benefit from the search engine ranking positions (SERPs).
1. Optimize Post Titles

By default your WordPress post title will look like:
Blog Title » Archive » Keyword Rich Title of Your Post

Surprisingly, it is exact opposite of what you should have in order to increase your SERPs. One thing you must understand is that search engines put higher weight on keywords that are near the start when ranking a post. So theoretically you are hurting your chances of ranking higher in search engines.

Well since WordPress is not a static site, it is difficult to generate the title in the way we want. Thankfully there are great plugins like All in One SEO that lets us do that with a few clicks. First thing you need to do is install/activate this plugin and follow the settings we suggest.

Now as you note that we don’t have our blog’s name in the post title or the page title. We believe the more keywords you add, the more diluted the strength of each keyword will be in the title. Most of the time people will add Blog Title with the post title, but there is no point in repeating something as obvious as that. You will rank for your main blog title for the most part. For example someone can type in the search engine: “wpbeginner 14 header design” and they will find your site on top regardless.